Performance marketing × AI systems

Websites built for real growth.

I help service businesses turn their website into a real growth surface — through website development, SEO and AI-assisted marketing workflows, with public work and evidence you can explore.

01 / The equation

Growth is a multiplication problem.

This interactive illustration shows how changes to several factors can compound. Drag the sliders to explore a hypothetical example; these are not client results.

Visitors
SEO · content
+10%
×
Conversion rate
Copy · CRO
+10%
×
Order value
Offers · bundles
+10%
×
Purchase frequency
Retention · LTV
+10%
=
Revenue lift
+46.4%
Not +40%. Gains multiply. +6.4 points come from the levers working together.
Revenue on $1M base
Today
$1.00M
Adding gains
$1.40M
Multiplying gains
$1.46M
02 / What I do

Four levers. One owner. No hand-offs.

Website development, search visibility, conversion paths and AI-assisted workflows come together in the work shown below.

i.

SEO & organic growth

Moves → Visitors

Technical SEO, search intent mapping and content improvements across websites, resources and landing pages.

Non-brand clicksfocus
Search visibilityfocus
Technical auditsProgrammatic SEOSearch ConsoleInternal linkingAI search visibility
ii.

Conversion copywriting

Moves → Conversion rate

Landing pages and conversion paths shaped around the audience, the offer and the action a visitor needs to take.

CVR by pagefocus
Conversion pathsfocus
Landing pagesAd creativeA/B testingVoice-of-customerOffer design
iii.

Website development

Moves → Conversion paths

Website builds, landing pages and conversion paths for service businesses, with the live site as the starting point for evaluation.

Live websitespublic proof
Conversion pathsproject work
WebsitesLanding pagesReactViteLead capture
iv.

AI systems & workflows

Moves → Margin · speed

AI-assisted content workflows, campaign assets and documented processes that help small teams organise repetitive work.

Content workflowsfocus
Documentationfocus
n8nContent operationsAutomationDocumentationHuman review
03 / Case files

Selected work, with evidence.

Selected projects from the portfolio, with public websites and screenshots of the work.

File 01 · PortfolioDesi ReturnNRI relocation · SEO and planningVisit website ↗

An SEO-led ecosystem for people planning a return to India.

  • Mapped topics across service pages, resources, calculators and planner flows.
  • Reviewed search performance and conversion paths across the site.
  • Public website and planner are available to explore.
Search Console capture for Desi Return
Public portfolio evidenceDesi Return
File 02 · PortfolioAnnapurna FoodsFood delivery · Website and local SEOVisit website ↗

A food ordering website near Isha Yoga Centre.

  • Website and menu surfaces for food delivery, takeaway and dining.
  • Local search and conversion paths connect visitors to the offering.
  • Explore the public website and menu.
Annapurna Foods website
Public portfolio evidenceAnnapurna Foods
File 03 · PortfolioDurasol EnergiEnergy · Search visibilityVisit website ↗

Search visibility for an energy storage and solar brand.

  • Search Console capture: 236K impressions and 32.3K clicks.
  • Public website presents the product range and distribution presence.
  • The screenshot records the metrics; it is not a causal attribution.
Durasol Energi Search Console capture
Public portfolio evidenceDurasol Energi
File 04 · PortfolioPaneluxeInteriors · Website and searchVisit website ↗

Aluminium honeycomb kitchens and interiors.

  • Public India and USA websites, product pages and social channels.
  • Search visibility work for kitchen and interiors queries.
  • Explore the public site and video library.
Paneluxe public Instagram profile
Public portfolio evidencePaneluxe
File 05 · PortfolioConfidential e-commerce brand (NDA)E-commerce for wellness and lifestyle products

Global wellness and lifestyle e-commerce across eight country stores

  • Reviewed the multi-region store structure and category pages for search-intent alignment.
  • Tightened metadata, product schema, and category page structure across the product verticals.
  • Coordinated content with product drops and the festival and seasonal campaign calendar.
Confidential e-commerce brand — Google Search Console
Portfolio projectConfidential e-commerce brand (NDA)
File 06 · PortfolioSam's Nutri HubWellness, nutrition coaching, and transformation programsVisit website ↗

Personalised nutrition and fitness protocols for India's high-performers

  • Reviewed the website structure across home, programs, plans, resources, results, webinar, contact, and policy pages.
  • Confirmed SEO metadata, canonical URL, organisation and product schema, and the Instagram profile reference.
  • Connected lead capture through a body analysis report form and supporting conversion pages.
Sam's Nutri Hub Instagram profile
Portfolio projectSam's Nutri Hub
File 07 · PortfolioUnite CareB2B healthcare servicesVisit website ↗

Healthcare digital transformation for high-end hospitals and clinics

  • Reviewed the existing brand positioning and mapped the hospital-and-clinic buyer journey from awareness to enquiry.
  • Built a conversion-focused website that showcased the services in language that resonated with hospital procurement teams.
  • Designed and implemented the analytics stack so traffic, sources, and conversion events could be measured end to end.
B2B healthcare services
Portfolio projectUnite Care
File 08 · PortfolioMagTappB2C mobile appVisit website ↗

Android and iOS app — from idea to investment

  • Crafted a brand narrative that explained the app, the team, and the long-term vision.
  • Built a captivating public website that could speak to users, recruits, and investors in the same voice.
  • Helped recruit a team of talented individuals aligned with the company culture.
B2C mobile app
Portfolio projectMagTapp
File 09 · PortfolioISKCONGlobal spiritual and devotional networkVisit website ↗

Global spiritual growth and devotional digital outreach

  • Designed a holistic outreach plan and a digital platform for spiritual engagement.
  • Built a smooth, spiritually enriching user experience across the public surfaces.
  • Used engagement metrics and spiritual session insights to understand devotee behaviour.
Global spiritual and devotional network
Portfolio projectISKCON
File 10 · PortfolioISKCON VrindavanSpiritual travel and pilgrimageVisit website ↗

Pilgrimage offers and spiritual travel funnels

  • Designed a structured awareness-to-conversion funnel for spiritual travelers.
  • Created targeted ad campaigns that highlighted devotional journeys with the right tone.
  • Guided prospects through awareness, consideration, and conversion stages.
Spiritual travel and pilgrimage
Portfolio projectISKCON Vrindavan
File 11 · PortfolioFotovillaD2C eCommerceVisit website ↗

eCommerce scaling for customised gifts and kitchenware

  • Crafted a comprehensive business plan alongside the eCommerce platform.
  • Built an engaging eCommerce site with a seamless UI and enhanced UX.
  • Implemented heatmaps and session replays to understand user behaviour.
D2C eCommerce
Portfolio projectFotovilla
File 12 · PortfolioBhargav PropertiesLocal real estateVisit website ↗

Local market expansion in Maharashtra with Marathi-language campaigns

  • Mapped audience segments by city and demographic.
  • Designed Marathi-language ad campaigns aligned with the local culture and communication style.
  • Built a telecalling system to ensure prompt follow-ups.
Local real estate
Portfolio projectBhargav Properties
File 13 · PortfolioDynamic Minds GroupEducation and course commerceVisit website ↗

Course promotions, attribution models, and ROI dashboards

  • Set up premium paid promotions across channels optimised for profitability.
  • Built attribution models tuned to the course funnel.
  • Implemented analytics dashboards and reporting systems for real-time visibility.
Education and course commerce
Portfolio projectDynamic Minds Group
File 14 · PortfolioTranspacific Immigration ServicesImmigration servicesVisit website ↗

Digital presence, blog, and AI-integrated analytics

  • Built and launched the public website and blog.
  • Integrated AI-driven reports with ChatGPT and Perplexity.
  • Connected traffic, conversion, and customer-behaviour data into the analytics dashboards.
Immigration services
Portfolio projectTranspacific Immigration Services
File 15 · PortfolioArkflow.inAI web applicationsVisit website ↗

AI web apps for real users — auth, payments, CRM, attribution

  • Designed and developed full AI web apps end to end.
  • Implemented user authentication, payment processing, and CRM/CDP integration.
  • Built data pipelines and reports with attribution models.
AI web applications
Portfolio projectArkflow.in
● Evidence and public websites are linked above. Confidential clients remain unnamed.
04 / AI systems

AI that does the work, not demos.

AI-assisted workflows support content operations and documented handoffs. The diagram illustrates a general workflow; the examples below link to real portfolio work.

01 · Trigger
An event happens

New lead, abandoned cart, ranking drop, Monday 8am.

02 · Enrich
Context is pulled

CRM history, order data, firmographics, page content.

03 · Decide
The model reasons

Scores, drafts, classifies or summarises, with structured output.

04 · Act
Something ships

Message sent, ticket routed, page published, Slack alert.

05 · Measure
Outcome is logged

Every run tracked against the KPI it exists to move.

AI-ready campaignCampaign assets and a documented content workflow.
View assets ↗
Desi Return plannerA public planning tool within the NRI move-back ecosystem.
Open planner ↗
Paneluxe video libraryPublic video work and product content.
Watch videos ↗
05 / How I work

Public proof, useful work, clear handoffs.

“Show public proof first.”

Live URLs and screenshots make the work easier to evaluate.

“Ship the site before the deck.”

Explore the public sites linked in the case studies.

“Keep brand and audience separate.”

Each client gets its own content and lead pipeline.

“Document the workflow.”

Briefs, prompts, exports and review checklists support the handoff.

06 / Start here

Tell me about your project. Let’s make it work better.

ProjectsWebsite builds, SEO, landing pages and AI-assisted content workflows.
LocationIndia · English, Hindi and Marathi
Emailhello@itskaivalya.com